In today's digital age, attracting top talent is becoming increasingly competitive. Companies are continuously seeking innovative ways to stand out and connect with potential candidates. One effective strategy that has gained significant traction is incorporating videos during your recruiting process. Some of the largest and most recognized companies in the world feature video as a centerpiece for their careers page: Examples include Apple, Cisco, Walmart, and Google. When done correctly, a recruiting video on your careers page will increase engagement, prevent candidate drop-off, and ultimately lead to acquiring better-qualified candidates.
While video can improve your recruiting process in a number of ways, we've listed out some of the biggest advantages that video can bring to your organization.
Showcase Culture and Work Environment
Videos provide a dynamic medium to showcase the unique culture and work environment of your company. Through visual storytelling, you can give candidates an inside look at the day-to-day life in your organization. Whether it's highlighting team collaborations, office spaces, employee testimonials, or company events, videos offer an immersive experience that captures the essence of your workplace. This insight helps prospective candidates envision themselves as part of your team, fostering a stronger connection and increasing the likelihood of engagement.
Control Your Messaging
By incorporating videos on your careers page, you gain control over the messaging you want to convey to potential candidates. Text-based content can often be interpreted differently by readers, leading to miscommunication or misconceptions. Videos, on the other hand, allow you to present your company's values, mission, and goals directly, ensuring that your intended message is delivered accurately. It also provides an opportunity to address any misconceptions or dispel common myths about your industry or organization, strengthening your brand and reputation.
Prevent Information Gaps
When a careers page lacks video content, prospective candidates often turn to external sources like Glassdoor to gather information about a company. While Glassdoor and similar platforms can be valuable resources, they may present a mix of positive and negative reviews, making it challenging to control the narrative. By providing compelling videos on your careers page, you give candidates the information they seek within your controlled environment. This reduces their reliance on external sources, allowing you to guide their perception and present an authentic representation of your company.
Learn from Successful Companies
As mentioned, many of the world's largest and most successful companies - such as Apple, Cisco, Walmart, and Google - prominently feature videos on their careers pages. It might sound counterintuitive that these companies would even need a video at all. Considering how well-positioned they are in the market, they likely have an overabundance of candidates applying for every position. However, they use video because these companies understand the power of visual storytelling and have harnessed it to their advantage. By following their lead, you can emulate their success and create a compelling recruitment strategy that resonates with top talent.
In today's competitive job market, it's crucial for companies to leverage every available tool to attract and engage top talent. The inclusion of videos on your careers page is a powerful tool to showcase your company culture and work environment. Whether you're hiring a few people per year, or filling hundreds of positions- video will allow you to create an immersive experience for potential candidates, strengthening your brand and differentiating yourself from the competition.
When your career page is lacking information, your candidates will be forced to explore other sources to learn what it's like to work for your company. This causes them to leave your site -which they may not return to - and gather information from sources where you will not have control over the messaging. This will impact your brand perception and ultimately lead to candidates leaving your page altogether. You're spending money, time, and effort to get candidates to come to your career page, only to send them off to other sources within moments of visiting.
By using video to supplement your recruiting efforts, you will increase engagement, attract top talent and drive your organization to greater success.